SaaS · Mumbai

SaaS marketing agency in Mumbai.

We help Mumbai SaaS companies selling to BFSI, media and enterprise buyers build pipeline that pays back fast. Mumbai is home to many of India's fintech, BFSI-tech and media-tech companies, selling to enterprise buyers in banking, insurance and financial services.

Book a strategy call Our SaaS playbook

Live funnel· SaaS

Illustrative · 90 days

Reach

8.2 L

Sign-ups

2,400

SQLs

310

Paid

Ad spend

₹6.5 L

Cost / SQL

₹2,097

CAC

₹10,156

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What we do

SaaS marketing in Mumbai, end to end.

B2B SaaS lead generation in Mumbai

Demo and trial programmes targeted at accounts that match your ICP, with a lead score agreed with sales.

LinkedIn ads for B2B in Mumbai

Role- and company-based targeting, document and video ads, and lead-gen forms synced to your CRM in real time.

Account-based marketing

Coordinated ads, content and outreach on a named list of target accounts, measured on pipeline created.

SaaS SEO & AI search

Category, comparison and alternative pages that rank on Google and get cited by ChatGPT and Perplexity.

Demand generation strategy

A 90-day plan across paid, organic and lifecycle, with budgets tied to SQL and revenue targets.

Trial and onboarding nurture

Lifecycle email and in-app journeys that turn sign-ups into active, paying accounts.

The playbook

Four stages, tracked to revenue.

Attract

Be on the shortlist before the demo request

Category and comparison content
SEO & AI-search optimisation
Founder-led LinkedIn programme

Capture

Demo requests from accounts that fit

LinkedIn ABM on your ICP list
High-intent Google Search & competitor terms
Review-site and marketplace presence

Convert

Faster SQL-to-close

Product-usage lead scoring
Instant routing to the right AE
Trial and onboarding nurture

Compound

Expansion and retention

Lifecycle email for activation
Expansion triggers on usage
Customer advocacy and reviews

Included: PeerGrowth CRM

FAQ

Straight answers.

Can we meet in person in Mumbai?

We work remotely by default, with in-person strategy sessions for kick-offs and quarterly reviews.

Do you work with SaaS companies selling outside India?

Yes, if your team is based in India. Many of our SaaS clients sell to the US and Middle East from India. Our playbooks are built around Indian teams and budgets.

PLG or sales-led?

Both. For product-led motions we optimise activation and free-to-paid conversion. For sales-led motions we focus on SQLs, pipeline and win rate.

How do you define an SQL?

Together with your sales team, in week one. We write the definition into the CRM so marketing and sales report the same number.

SaaS in other cities

Find out where your funnel leaks.

Bring your ad account and CRM numbers. You'll leave with three fixes you can make this month, whether or not you work with us.

Book a strategy call See pricing