For B2B & B2C software companies

Pipeline that pays back fast.

We build demand and capture programmes judged on SQLs, paid accounts and CAC payback, not sign-ups and clicks. Marketing and sales finally work from the same numbers.

Book a strategy call See the playbook

Live funnel· SaaS

Illustrative · 90 days

Reach

8.2 L

Sign-ups

2,400

SQLs

310

Paid

Ad spend

₹6.5 L

Cost / SQL

₹2,097

CAC

₹10,156

LinkedInGoogleG2Email

Sound familiar?

Where SaaS funnels leak.

Sign-ups that never activate

Cheap trial sign-ups make the dashboard look good while sales chases accounts that were never a fit.

CAC payback that keeps stretching

Paid channels get more expensive every quarter, and nobody can say which ones actually produce revenue.

Marketing and sales disagree on quality

There's no shared definition of an MQL or SQL, so every pipeline review becomes an argument.

Organic and AI search ignored

Buyers ask ChatGPT and Perplexity for tool shortlists, and your product isn't in the answer.

The playbook

Four stages, one team.

Here's how we run the funnel for SaaS clients. Each stage hands off to the next inside one CRM, so nothing gets lost between teams.

1
Attract
Be on the shortlist before the demo request
- Category and comparison content
- SEO & AI-search optimisation
- Founder-led LinkedIn programme
2
Capture
Demo requests from accounts that fit
- LinkedIn ABM on your ICP list
- High-intent Google Search & competitor terms
- Review-site and marketplace presence
3
Convert
Faster SQL-to-close
- Product-usage lead scoring
- Instant routing to the right AE
- Trial and onboarding nurture
4
Compound
Expansion and retention
- Lifecycle email for activation
- Expansion triggers on usage
- Customer advocacy and reviews

Included software

Tools that keep leads warm.

For sales teams in every industry

PeerGrowth CRM

One pipeline from first click to closed deal.

Unified inbox
Visual pipelines
Lead scoring & routing
Source attribution

Services

What we run for SaaS.

Capture

Performance marketing

LinkedIn ABM and high-intent search, optimised on SQLs and pipeline.

Learn more

Attract

SEO & AI search

Category, comparison and alternative pages that put you on AI-generated shortlists.

Learn more

Compound

CRM, RevOps & attribution

MQL/SQL definitions, pipeline stages and CAC payback reporting.

Learn more

Convert

Landing pages & CRO

Demo and trial pages that qualify while they convert.

Learn more

Case study · Pune

Sample

2.6×

SQLs per month

2.6× more SQLs a month at a lower CAC

Spend moved from broad search to LinkedIn ABM, with intent-scored follow-up and a shared SQL definition.

Read the case study

What we report on

Cost per SQL
SQL-to-won rate
CAC
CAC payback (months)
Pipeline created by channel
Net revenue retention

Reported weekly on a live dashboard, and reviewed with you every month.

PlaceholderThe case study above is an illustrative sample. Replace it with a real client result before launch.

FAQ

Straight answers.

Do you work with SaaS companies selling outside India?

Yes, if your team is based in India. Many of our SaaS clients sell to the US and Middle East from India. Our playbooks are built around Indian teams and budgets.

PLG or sales-led?

Both. For product-led motions we optimise activation and free-to-paid conversion. For sales-led motions we focus on SQLs, pipeline and win rate.

How do you define an SQL?

Together with your sales team, in week one. We write the definition into the CRM so marketing and sales report the same number.

What about HubSpot or Salesforce?

We work inside your existing stack. Our CRM is an option for teams that don't have one yet or are outgrowing spreadsheets.

30-minute strategy call · Free

Find out where your funnel leaks.

Bring your ad account and CRM numbers. You'll leave with three fixes you can make this month, whether or not you work with us.

Book a strategy call See pricing