Compound · CRM, RevOps & attribution
Know which rupee made money.
We connect ad platforms, website, follow-up and sales into a single CRM pipeline, define the stages with your sales team, and build attribution you can actually make budget decisions with.
What we measure
- 1Lead-to-revenue rate
- 2Pipeline velocity
- 3Revenue by source
- 4Sales SLA adherence
Reported weekly. Reviewed against revenue every month.
What you get
Deliverables, not decks.
CRM set-up or clean-up
Pipelines, stages, fields and permissions designed around how you actually sell.
Lead scoring & routing
The right lead to the right person within seconds, based on fit and intent.
Attribution model
First-touch, last-touch and blended views tied to revenue, not clicks.
Revenue dashboards
One live view for founders, marketing and sales.
Sales enablement
Call scripts, SLAs and training so the process holds up.
Data hygiene
Deduplication, enrichment and DPDP-compliant consent records.
How it works
Three steps, then repeat.
- 01
Define
Agree lead stages, SLAs and definitions with sales.
- 02
Connect
Integrate every lead source and outcome into the CRM.
- 03
Report
Dashboards and a monthly revenue review.
FAQ
Straight answers.
Do you work with HubSpot, Zoho or Salesforce?
Yes. We implement and clean up all three. Our own CRM is an option for teams that want something simpler with WhatsApp built in.
How accurate can attribution be after iOS privacy changes?
Never perfect, but good enough to decide budgets. We combine CRM data, platform signals and simple incrementality tests.
Will our sales team actually use it?
That's why we design it with them and train them, and why we keep it to the fields that matter.
30-minute strategy call · Free
Find out where your funnel leaks.
Bring your ad account and CRM numbers. You'll leave with three fixes you can make this month, whether or not you work with us.