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Real Estate · Bengaluru · 90 days · Sample

Cutting cost per site visit by 41% on a 320-unit launch

A rebuilt Meta structure and a 5-minute WhatsApp callback flow turned cheap leads into site visits.

−41%

Cost per site visit

47 s

Median first response

2.3×

Visit show rate

₹38 Cr

Bookings attributed

The challenge

The developer was generating plenty of leads at a low CPL, but fewer than 1 in 20 led to a site visit. Leads from portals, Meta and Google landed in three different places, and the sales team called back the next day, if at all.

What we did

  1. 01

    Qualify at the form

    Added budget and BHK questions to Meta lead forms, raising CPL by 18% but cutting junk leads by more than half.

  2. 02

    Answer in under a minute

    Every lead got a WhatsApp reply with a self-serve visit booking link within seconds, plus reminders the day before and two hours before.

  3. 03

    Feed outcomes back

    Site visits and bookings from the CRM were sent to Meta as offline conversions, so the algorithm optimised for visits instead of form fills.

The result

−41% cost per site visit. Every number above was tracked in the CRM and reconciled with the client's sales records each month.

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