Free calculator · D2C

RTO-adjusted ROAS

See your real return on ad spend after COD returns.

Monthly ad spend

₹

Revenue from ads (booked)

₹

RTO rate%

Real ROAS

2.8×

Real ROAS = Revenue × (1 − RTO rate) ÷ Ad spend

What this tells you

Ad platforms count orders when they're placed, including COD orders that are later returned. This shows the ROAS you actually banked.

Formula

Real ROAS = Revenue × (1 − RTO rate) ÷ Ad spend

For guidance only. Your results will depend on your own data.

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